About This Privacy Policy This Privacy Policy explains how live 88 ("we", "the platform") collects, uses, discloses, and protects your personal information when you use the live 88 platform — whether through our website or mobile application. By registering for or using live 88, you agree to the practices described in this document.
At live 88, privacy is more than a word – it is a core value that guides every decision we make regarding user data. We understand that you are entrusting us with sensitive personal and financial information, and we do not take that trust lightly. This policy is written in clear, plain English because we believe Malaysian players deserve to know exactly what happens with their data.
This Privacy Policy applies to all live 88 users in Malaysia and covers every interaction with our platform — from your first visit to the website, through the registration process, daily gaming activity, deposit and withdrawal transactions, to interactions with our customer support team. At every point where you engage with live 88, our commitment to your privacy is fully in effect.
1. Information We Collect
Live 88 collects various types of information from users to ensure the platform operates smoothly and securely. Below are the categories of information we collect and the purposes they serve:
1.1 Information You Provide Directly
Identity Information
Full name, Malaysian identification card number (MyKad) or passport, date of birth and gender. Collected during live 88 account registration and the identity verification (KYC) process.
Contact Information
Malaysian mobile number, email address and residential address. Used for account communications, transaction notifications and live 88 customer support.
Financial Information
Details of the payment methods you use for deposits and withdrawals at live 88 – including your eWallet account name (Touch 'n Go, GrabPay, DuitNow, Boost, ShopeePay) or bank account information for FPX (Maybank2u, CIMB Clicks). We do not store credit/debit card numbers directly.
Verification Documents
Copies of identity documents, an identity verification selfie, and proof of ownership of your payment method. Collected only when required for the KYC process mandated for first withdrawals or security reviews.
1.2 Automatically Collected Information
When you use the live 88 platform, we automatically collect certain technical information necessary for the platform to operate securely and efficiently:
- IP address and general location information (state/city in Malaysia) — for location verification and account security purposes.
- Device type, operating system, and browser version — collected to optimise your live 88 experience across different devices.
- Platform activity logs – login times, games played, bet amounts, deposits and withdrawals. This data is required for account records, dispute resolution and audit purposes.
- Cookie data and similar tracking technologies – to maintain login sessions, store user preferences and improve live 88 platform performance.
2. How We Use Your Information
Live 88 uses the personal information we collect for specific, legitimate and transparent purposes. We do not use your data for any purpose beyond what is stated below:
- Account Operations – Creating and managing your live 88 account, verifying your identity, processing deposits and withdrawals in MYR, and managing your account balance.
- Platform Security – Detecting and preventing fraud, money laundering, unauthorised access, and platform abuse. This includes monitoring for unusual transaction patterns to protect both you and the integrity of live 88.
- Customer Support – Handles enquiries, complaints and support requests you submit to the live 88 support team via live chat, email or WhatsApp.
- Platform Communications – Sends important notifications related to your account, transactions, winnings, promotions you have subscribed to and updates to live 88 terms or policies.
- Legal Compliance – Meets applicable legal requirements in Malaysia, including anti-money laundering (AML) obligations and relevant tax compliance.
- Product Improvements – Analysing aggregated (not individual) usage patterns to understand how Malaysian players use live 88 and to make meaningful improvements to the user experience.
The Minimum Purpose Principle at Live 88: We only use your data for the purposes stated in this policy. Should we wish to use your data for any new purpose not previously specified, we will seek your consent beforehand or inform you via an update to this Privacy Policy.
3. Disclosure of Information to Third Parties
Live 88 does not sell, rent, or trade your personal information to any third party. That said, there are limited situations where we may need to share certain information with trusted parties:
Authorised Third Parties
Payment Processors
Payment service providers such as DuitNow, Touch 'n Go eWallet, GrabPay, FPX, and other Malaysian eWallet processors require minimum transaction details to process your deposits and withdrawals on live 88. This sharing is necessary and strictly limited to the data required for that purpose.
Relevant Authorities
Live 88 may be required to disclose user information to relevant authorities in Malaysia if mandated by a court order, lawful legal process, or a legitimate criminal investigation. We will only do so when strictly required by law.
Technical Service Providers
Companies that provide technical infrastructure services to live 88 — such as secure cloud computing and cybersecurity systems — may have limited access to data necessary for their services. All such providers are bound by strict confidentiality agreements with live 88.
live 88 Guarantee: We have never shared, and will never share, your data with advertising companies, data brokers, social media platforms, or any party for marketing purposes without your explicit consent. This is a non-negotiable commitment at live 88.
4. Data Security at live 88
Protecting your personal and financial data is one of live 88's highest technical priorities. We continuously invest in our security infrastructure to keep your data safe at all times:
Live 88 Security Protection Levels
256-bit SSL Encryption
100%
While live 88 takes all reasonable technical measures to protect your data, no security system in the world can guarantee 100% protection against every cyber threat. We therefore encourage you to take precautions on your end — use a strong, unique password for your live 88 account, enable two-factor authentication (2FA), and never share your login credentials with anyone.
The live 88 security team monitors our systems around the clock to detect any suspicious activity. If we notice unusual activity on your account, we will reach out to you through the contact channel you registered with. The live 88 team will never ask for your password through any communication channel.
5. Your Rights Regarding Personal Data
As a live 88 player in Malaysia, you have clear rights over your personal data. Below are those rights and how to exercise them:
1
Right of Access
You have the right to request a copy of all personal information live 88 holds about you. We will fulfil this request within 14 business days.
2
Right to Rectification
If any personal information in your live 88 account is inaccurate or out of date, you may request a correction through your account settings or by contacting our support team.
3
Right to Deletion
You may request the deletion of your personal data when it is no longer required, subject to data retention obligations prescribed by Malaysian law.
4
Right to Restriction
You have the right to request that live 88 restrict the processing of your data under certain circumstances, such as when you are disputing the accuracy of that information.
5
Right to Data Portability
You have the right to receive your personal data in a machine-readable format for transfer to another service provider of your choice.
6
Right to Object to Processing
You may object to the processing of your data for direct marketing or promotional communications at any time by contacting the live 88 support team.
To exercise any of the rights above, contact the live 88 support team via live chat in your account or by emailing support@live88-vip.com. Please state the right you wish to exercise and provide sufficient information for us to verify your identity for security purposes. We will process your request within a reasonable timeframe.
6. Cookies and Tracking Technologies
The live 88 platform uses cookies and similar technologies to deliver a better user experience, maintain the security of your login session and understand how Malaysian players use our platform.
Types of Cookies Used
- Essential Cookies – Required for the core operation of the live 88 platform. This includes session cookies that maintain your logged-in status and security cookies that protect your account from unauthorised access. These cookies cannot be disabled without affecting the platform's core functionality.
- Preference Cookies – Storing your preferences such as interface language, display settings, and game preferences on live 88. This allows the platform to remember your choices between sessions.
- Analytics Cookies – Helps live 88 understand how players interact with the platform – which pages are visited most often, how long sessions last and where players encounter difficulties. This data is used in aggregate form for platform improvements and is not used to identify individuals.
You can manage cookies through your web browser settings. Please note, however, that disabling essential cookies may affect the functionality of the live 88 platform. For more information on managing cookies in your browser, refer to your browser's help section.
7. Data Retention Periods
Live 88 retains your personal data only for as long as necessary for the purposes stated in this policy, or as required by applicable laws and regulations in Malaysia. Below are our data retention guidelines:
- Active account data – Retained for the full duration your live 88 account remains active, plus any additional period required by law after the account is closed.
- Financial transaction records – Retained for a minimum of 7 years in accordance with financial compliance and anti-money laundering requirements applicable in Malaysia.
- Support communication records – Retained for 3 years for dispute resolution reference and live 88 service quality improvement purposes.
- Technical activity logs – Retained for 12 months for security purposes and technical incident investigations.
- Identity Verification Documents (KYC) – Retained in compliance with relevant legal obligations, typically for 5 to 7 years.
Once the relevant retention period has expired, your personal data will be securely deleted or anonymised so that it can no longer be linked to you as an individual. live 88's data deletion process adheres to industry standards for secure and irreversible data removal.
8. Amendments to This Privacy Policy
Live 88 reserves the right to amend this Privacy Policy from time to time to reflect changes in our data handling practices, new legal requirements or changes to platform operations. Where significant changes are made, we will:
- Displaying a clear notice on the live 88 platform at least 14 days before the changes take effect.
- Sending a notification to your registered email address to inform you of the changes.
- Seek your consent again if any changes involve using your data for a new purpose not previously disclosed.
Your continued use of the live 88 platform after the effective date of any policy changes constitutes your acceptance of the updated Privacy Policy. If you do not agree with the changes made, you may close your live 88 account and request deletion of your personal data by following the procedure outlined in Section 5 above.
The latest version of this Privacy Policy is always available on the live 88 website with a clearly displayed update date. We recommend reviewing this policy from time to time to stay informed about how we protect your privacy.
9. Contact Us About Privacy
If you have any questions, concerns or requests regarding your privacy and personal data protection at live 88, our team is here to help. We value every piece of privacy-related feedback, as it helps us continually strengthen the protection we offer to Malaysian players.
Contact us through any of the following channels and indicate that your request relates to data privacy:
Live Chat
The fastest way to handle urgent privacy requests. Malay-speaking live 88 agents are available within seconds, 24 hours a day. Access the chat icon from within your account.
Privacy Email
For formal requests such as data access, deletion or portability, please email us at support@live88-vip.com with the subject line "Data Privacy Request". We will respond within 2–5 business days.
Document Information
Live 88 Privacy Policy – Version 2.5
Updated on 15 January 2026. Effective immediately.